If you’re staying at Edgewater Hotel and love the idea of outdoor gear, mountain vibes, and a retail experience that feels like an adventure in itself, make your way toward Nantahala Outdoor Center Gatlinburg. It’s a bit of a walk up Parkway, toward light number 10 at the edge of town – but it’s a perfect prelude to the outdoor theme of Gatlinburg and the Great Smoky Mountains. The rhythm of foot traffic, glimpses of shops and mountain views ahead, and the anticipation of something unique make that stretch part of the experience.
Once you step inside, you immediately notice this is no ordinary outdoor store. Spanning around 18,000 square feet, NOC’s flagship Gatlinburg location is packed with some of the best outdoor gear you’ll find anywhere in the Smokies, from performance brands like The North Face, Patagonia, Columbia, and more to curated local goods and essential equipment for hiking, camping, rafting, or exploring trails.
More Than a Store
What really sets this place apart is how immersive it feels. Wander past rows of backpacks and trail boots and suddenly you’re face to face with a swinging rope bridge suspended on the second floor – and yes, you can walk across it just for fun. Kids gravitate toward it, but adults love it too. It’s one of those joyful, unplanned moments that turns a shopping stop into an experience.
Nearby, there’s a playful “bear cave” crawl space that delights younger visitors, a massive 25-foot indoor climbing wall where you can test shoes or just have a laugh climbing up a bit, and a cozy giant fireplace that creates a mountain lodge feel. Whether you’re trying on gear or simply soaking in the vibe, it’s easy to lose track of time exploring every nook.
Gear, Guidance, and Trips
The staff here aren’t just salespeople. They are seasoned outdoor guides and enthusiasts who genuinely want to help you make the most of your Smoky Mountain adventure. They can suggest the right hiking boots, help you outfit for a backcountry trek, and even book outdoor experiences like guided hikes or rafting trips down the Pigeon River right from the store. Booking in person often gets you great advice and sometimes discounts on rafting or other excursions.
And speaking of rafting, if you head a bit outside town, the NOC Pigeon Outpost on the Pigeon River is where the real whitewater adventure begins, but planning it starts right here in Gatlinburg.
If you think you’re just popping in for a quick look at jackets or hats, think again. NOC Gatlinburg turns shopping into a playful, memorable part of your Smoky Mountains trip. The rope bridge alone is worth the visit, and the gear, atmosphere, and expert advice make it easy to recommend as a must-see spot whether you’re an outdoor pro or a curious tourist.
